Marketing
Find an audience and earn its attention, from first draft to repeat customer.
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Positioning for Small Teams
Positioning is not a tagline. It is the decision about who you are for, and who you are not for — and it is th…
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The Marketing Foundation
Decide who you are for, then reach them. The two books are designed to be read in that order.
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The Quiet Marketing System
A marketing method for people who find marketing distasteful. No growth hacks, no manufactured urgency — just…