Positioning for Small Teams
Positioning for Small Teams
Say what you do so the right people stay
Positioning is not a tagline. It is the decision about who you are for, and who you are not for — and it is the decision most small teams keep postponing.
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Product details
- Pages
- 148
- Formats
- EPUB, PDF
- Reading time
- About 3 hours
- Level
- Intermediate
- Language
- English
- Size
- 11 MB
Overview
A weak position costs you twice: once when the wrong customer buys and churns, and again when the right one scrolls past because your page did not sound like it was written for them.
A weak position costs you twice: once when the wrong customer buys and churns, and again when the right one scrolls past because your page did not sound like it was written for them.
What You'll Learn
- Choose a segment narrow enough to win
- Name the alternative you are competing against
- Write the one sentence your page must earn
- Test a position before you rebuild the site
- Know when repositioning is worth the disruption
What's Included
- 148-page PDF and EPUB
- Positioning canvas
- Competitor alternative worksheet
Table of Contents
- 1. What positioning actually decides
- 2. The alternatives your buyer is weighing
- 3. Segments you can defend
- 4. The one-sentence test
- 5. Evidence before redesign
- 6. Rolling it through the site
- 7. When to reposition again
Who It's For
Written for
- Teams of two to twenty who have product-market fit but cannot explain it crisply.
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