Pricing Digital Products
Pricing Digital Products
What to charge when the marginal cost is nothing
Digital goods cost nothing to copy, which makes pricing a decision about value and positioning rather than cost. That freedom is harder than it sounds.
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Product details
- Pages
- 172
- Formats
- EPUB, PDF
- Reading time
- About 3 hours
- Level
- Advanced
- Language
- English
- Size
- 13 MB
Overview
With no unit cost to anchor to, the price of a digital product is whatever you can justify. This book is about building that justification.
With no unit cost to anchor to, the price of a digital product is whatever you can justify. This book is about building that justification.
What You'll Learn
- Price against outcomes instead of page count
- Design a tier people actually upgrade to
- Run a price test without annoying buyers
- Use bundles to raise average order value
- Handle discounting without training people to wait
What's Included
- 172-page PDF and EPUB
- Pricing tier worksheet
- Discount policy template
Table of Contents
- 1. No marginal cost, no anchor
- 2. Value, not length
- 3. Tiers that work
- 4. Testing a price safely
- 5. Bundles and order value
- 6. Discounts and what they teach
- 7. Raising prices on an existing catalogue
Who It's For
Written for
- Anyone selling courses, templates, software or books.
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