What to charge for your first digital product

The first price you set is a guess, and it should be. What matters is whether it is a guess you can move.

Almost every first-time seller prices too low, and the reason is usually nerves rather than research. A low price feels safer because it seems to reduce the chance of rejection. In practice it does the opposite: it signals that you are not sure the thing is worth much, and it attracts the buyers least likely to get value from it.

Start by writing down what changes for the buyer. Not what is in the product — what is different afterwards. If you cannot finish that sentence, the price is not the problem yet.

Then pick a number you can defend out loud to one real person. If you would be embarrassed to say it, it is either too high for the evidence you have, or you have not written the sentence properly. Sell ten copies at that price before you change anything.